During the summer holidays, I was allocated many different tasks in order to help me with my understanding of music videos. The first task was to create a music video timeline of allocated artists during a set period of time.
The artists that I used on my timeline, created by Prezi, were Whitney Houston, Nervana, The Killers and Kanye West. Here is the link to the presentation: https://prezi.com/dcxhz68u4qc3/task-1-media/
WHITNEY:
During the 1980's, narrative music videos were not as popular as they are today. Live performances would be the most common type of music video you will see. However, when an actual narrative music video was released, there was a high use of colourful costumes and dance. An example of this would be her video 'I wanna dance with somebody'.
NERVANA:
Nervana was a huge band in the 1990's who were praised for their individuality. They essentially were the pioneers for their 'grungy' style to music, playing as a source of inspiration for many other rock bands such as The Killers. An element within their music videos that was consistent throughout the 1990's was the high use of camera shots showcasing the band playing instruments. This is ultimately a rock convention of a music video.
THE KILLERS:
During 2000-2010, popular rock band The Killers released a range of music videos. All of them had focused mostly on the lead singer with a high amount of close ups. Furthermore, the band uses a lot of narrative story lines in their videos, suggesting that this became a popular form of music video as technology advanced.
KANYE WEST:
Kanye uses very artistic methods within his music videos, especially considering the fact that the technology is available to use and create these visuals. This indicates that the current period of time is the technology era, with the narrative's being more complex. Kanye uses his creativity in his music videos and essentially pioneers taking a simple idea, turning it into an engaging and entertaining music video.
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