Male & Female Gaze Theory (Example)

A music video example which has both the female and male gaze theory is Rita Ora's song 'Body on me' featuring Chris Brown. 

The music video features two young, attractive and very talented RnB singers who both have extremely huge fan bases. The collaboration itself brings together the two fan bases as they anticipate what sort of music video they will create. The initimacy between Rita and Chris is shown through the narrative of the video: neighbours secretly lusting for one another. The music videos use many close ups of both the stars individually lying down (Rita wearing an undergarment whilst Chris is topless). The camera showcases Rita's physical features, especially with her wearing bright lipstick. In addition, whilst she is laying down, she starts to touch herself in a provocative manner, which the camera emphasises whilst the lyrics "I just want your body on me" is heard. In addition to this, there is a significant scene in which Rita is actually topless with only a Union Jack retaining her modesty. This creates a sultry atmosphere to the video as she is essentially teasing her male audience. Moreover, an extreme close up is used throughout the video which consists of Rita and Chris Brown singing together in an intimate manner. A tracking shot is also used to follow Chris Brown and Rita Ora to a rooftop where they dance together, embodying the lyrics to the song. Overall, the music video uses both the male and female gaze to create a sexual atmosphere to the video, thereby epitomising the name of the song 'Body on Me'.