In 'Aint It Funny', Jennifer is seen to be conveyed as a strong and independent woman, whilst being surrounded by many male acquaintances. The music video consists of many close ups to showcase her emotions through the lyrics.
In 'If You Had My Love', there is a futuristic vibe to the video. There are a lot of cool colours (blue, white, greys) which create this calming tone.
In 'Get Right', the urban environment is highlighted throughout the use of lighting. There is also a narrative present with the little girl listening to Jennifer's song through the headphones.
In 'All I Have', there is a narrative of the couple (LL Cool J and Jennifer Lopez). There are a lot of close ups in this music video too.
In 'Love Don't Cost A Thing', there is an apparent narrative of Jennifer getting over her ex, essentially celebrating her new found independence.
Overall, there are many conventions that should be followed if the genre is RnB such as:
- 'RnB' lifestyle - filled with glamour and wealth etc
- Narrative
- Aestheticism (sex appeal of artists)
- Inter-textual references
- Female or Male gaze theory
- Sexualisation
- Choreography
- Either extremely slow or fast paced songs
No comments:
Post a Comment