I chose Kendrick Lamar, simply because he is one of the most inspiring rappers in Hip Hop, almost comparable to Tupac. My favourite music video from Kendrick is his video for the song 'I'.
The music video for Kendrick Lamar’s song ‘I’, embodies the beauty of
groove and funk within the Black community. The song itself emits positivity
with the message of self worth being important. The extremely high camera
quality of the video creates stunning visuals, especially with the scene when
Kendrick and his entourage dance in front of the beautiful skyline of the city.
The lighting used throughout the video highlights the beauty of the suburban
area, as well as the solo dance steps Kendrick does. This creates a very upbeat
style of video, something that massively appeals to me. Moreover, the story
itself in the video is very simple, but the execution of it, is what makes it
my favourite music video from this artist.
However, the music video that is my least favourite from Kendrick is his video for 'King Kunta'.
The music video for Kendrick Lamar’s song ‘King Kunta’ is
not necessarily bad, it’s just not my favourite of all his music videos. This
is only due to the fact that the camera quality of the video is not as high as
his other videos. In my opinion, yes the video creates an old school hip-hop
feel to it which is positive, however, I think that at some moments within the
video, it does look like a homemade video from an artist with a budget.
Overall, Kendrick always releases high quality music videos to match with his high quality music. Although King Kunta is not my favourite music video of all of Kendrick's videos, it still achieves a level of authenticity which most music videos fail to have.
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