Although the video is a more humorous approach to the female gaze theory, the video still consists of many close ups which highlight the males certain areas - especially with the dance moves that they carry out. The lyrics to the song matches with the video, a theory carried out by Andrew Goodwin that he categorised as 'sound and vision'. The concept of a group of males essentially 'partying' whilst shirtless, lures the female viewers and creates a higher female demographic. Throughout the video, there is a high paced editing style to suit the rhythm of the song. This also matches the choreography of the music video, with the males being synchronised with one another. The female gaze theory is made apparent throughout the video with the lack of clothing, choreography and narrative of the music video.
Saturday 26 September 2015
Female Gaze Theory - (Example)
An example of the female gaze theory is a music video by LMFAO called 'Sexy and I Know It'.
Although the video is a more humorous approach to the female gaze theory, the video still consists of many close ups which highlight the males certain areas - especially with the dance moves that they carry out. The lyrics to the song matches with the video, a theory carried out by Andrew Goodwin that he categorised as 'sound and vision'. The concept of a group of males essentially 'partying' whilst shirtless, lures the female viewers and creates a higher female demographic. Throughout the video, there is a high paced editing style to suit the rhythm of the song. This also matches the choreography of the music video, with the males being synchronised with one another. The female gaze theory is made apparent throughout the video with the lack of clothing, choreography and narrative of the music video.
Although the video is a more humorous approach to the female gaze theory, the video still consists of many close ups which highlight the males certain areas - especially with the dance moves that they carry out. The lyrics to the song matches with the video, a theory carried out by Andrew Goodwin that he categorised as 'sound and vision'. The concept of a group of males essentially 'partying' whilst shirtless, lures the female viewers and creates a higher female demographic. Throughout the video, there is a high paced editing style to suit the rhythm of the song. This also matches the choreography of the music video, with the males being synchronised with one another. The female gaze theory is made apparent throughout the video with the lack of clothing, choreography and narrative of the music video.
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