I was specifically enticed by the Korean boy band, 'BTS' with their song 'Dope' and thought I should analyse it.
Overall, the music video clearly highlights why K-Pop is very popular and is increasing in its popularity: the western influences. The music video appeals to the target audience due to the star appeal of the band members, in relation to Richard Dyer's theory. They have essentially been constructed to appeal to a wide audience that can ultimately 'relate' to them in some form. Although the camera angles are not wide in variety, the ones used (such as tracking shots, wide angles and close ups) are effective as it creates an illusion of the whole video being shot in one take. Props used such as the spotlights, create an environment that is almost as if they are 'performing' to an audience - similar to Friths theory of performance. In addition to this, the video can relate to Archer's theory of voyeurism - the audience feel 'good' whilst watching this because they enjoy the youthful feel to the video. BTS appeal to a wide audience, as proved in the 'Youtubers react' video above.
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