Below are the music videos where I could re-create and possibly put in my own music video. It does not necessarily mean that I could re-create the whole video, but parts of certain videos.
NUMBER 1:
From this music video, I could potentially re-create the scenes in which the artist, The Weeknd, is singing into the microphone whilst dancing around the stage. At my school, there is a huge hall with spotlights that I could book to rent out. In addition, I would be able to use the spotlights whilst turning off the main lights in the hall to create a 'concert' like stage. This would be a good element to put in a music video, as I could incorporate Richard Dyer's theory (of using excessive close ups).
NUMBER 2:
Lady Leshurr used a one shot take for her music video, a camera angle which I could easily re-create. In addition to this, basic 'annotations' could be edited on the music video with the lyrics appearing on the screen. The music video is set on a junction, somewhere in London, an element which would be challenging to film in (due to the amount of traffic) but isn't impossible. If I did decide to use a rap song for my music video, this style of music video will be a possibility to use because of its simplicity. NUMBER 3:
The video for 'post to be' uses the same studio throughout the music video with a few 'filler' scenes. This can easily be re-created due to the facilities at my school: the media studio. I would essentially be able to use the white background along with professional lighting to create the same high quality footage. NUMBER 4:
In Selena's music video for 'good for you', the narrative is very simple: her singing into the camera, almost as if she is singing to the audience. This video is easily re-creatable due to its simple set, costume and narrative. The video itself uses Richard Dyers theory (close ups) and a lot of Laura Mulvey's 'male gaze' theory. NUMBER 5:
The final music video which I feel will not be difficult to re-create is Jess Glynne's music video because of the ability to film in those environments with a set storyline. Jess Glynne is not dressed in a certain way in order to entice an audience, only her lyrics grip the listeners. The clear narrative of a young boy dealing with a loss (Andrew Goodwin's illustrative theory where the lyrics relate to the visuals) proves to be a simple and easily able concept to film, which is why I think this could be re-creatable. Overall, these videos all differ from each other, however, they all seem to grasp one thing in common: simple narratives. This proves to be effective, where the song speaks for itself in order to entice an audience, an aspect which I will take into account whilst filming my music video.
As I was browsing through YouTube, I came across one of J Coles music videos that I had not seen before. The song itself is called 'G.O.M.D' - one of my favourite songs from his album. This enticed me to see the music video and I personally really liked it.
The music video has a strong narrative throughout which keeps the audience entertained and interested. The high quality footage also aesthetically pleases the eye with the use of good lighting and camera angles.
The aspect of fire appeals to me, especially due to the fact that it makes the music artist look more dominant. Overall, this narrative style concept is extremely appealing and the music genre is thee sort of music I would want to create a music video for.
Over the weekend, I came across a 'Teens React to KPOP' video which introduced me to the wonderful genre: KPOP.
I was specifically enticed by the Korean boy band, 'BTS' with their song 'Dope' and thought I should analyse it.
Overall, the music video clearly highlights why K-Pop is very popular and is increasing in its popularity: the western influences. The music video appeals to the target audience due to the star appeal of the band members, in relation to Richard Dyer's theory. They have essentially been constructed to appeal to a wide audience that can ultimately 'relate' to them in some form. Although the camera angles are not wide in variety, the ones used (such as tracking shots, wide angles and close ups) are effective as it creates an illusion of the whole video being shot in one take. Props used such as the spotlights, create an environment that is almost as if they are 'performing' to an audience - similar to Friths theory of performance. In addition to this, the video can relate to Archer's theory of voyeurism - the audience feel 'good' whilst watching this because they enjoy the youthful feel to the video. BTS appeal to a wide audience, as proved in the 'Youtubers react' video above.
Today I researched the top 10 most expensive videos. A reoccurring artist that kept coming up was Michael Jackson and Madonna. However, in terms of the top 10 most expensive music videos, only two of his were included, whereas there were 3 of hers. 10: Busta Rhymes and Janet Jackson
The music video for the song was directed by Hype Williams on March 12, 1999. It is one of the most expensive videosever made, costing upwards of $2 million, and focused largely on special effects. Most of the money went to computer-generated transformations. In the video Busta Rhymes and Ms. Jackson morphed several times. The glass costume, worn by Rhymes, was reported to be worth $40,000 alone.
9: Mariah Carey
Mariah’s Heartbreaker music video was shot in 1999 with Brett Ratner leading the production crew. Total costs amounted to $2.5 million, which stemmed from a lot of elements that were needed for the production. The list included Jerry O’Connell’s talent fee, rent for a cinema and a mansion, as well as the animation. This was made at a time when Mariah was still a huge resounding name in the music industry. The singer is reported to have spent $100,000 hiring out a cinema to shoot the clip for her 1999 single 'Heartbreaker' 8: MC Hammer
MC Hammer totally dominated the rap music scene back in the early 1990s and it is not surprising for his lable to give a go signal to allocate $2.5 million for the Too Legit To Quitmusic video. Given that the year was 1991, such amount was huge and would go for $4 million today. Key highlights of the video included the appearances of James Brown and John Belushi as well as some pyrotechnic display. 7: Puff Daddy
Puff Daddy, Notorious B.I.G., and Busta Rhymes joined together in 1993 for the music video ofVictory. It was directed by Marcus Nispel, adn the total money spent for the production settled at $2.7 million. The fact that it is eight minutes long is just a sliver of the production costs. Major expenditures included appearances of Dennis Hopper and Danny DeVito, construction and destruction of a helicopter, stunt men fees, and huge fireworks also required a lot of money. 6: Guns N' Roses
As the title subtly implies, the song is about separation and that was the focalpoint of the music video. It delved on divorce and was 10 minutes long with production costs of $4 million. Produced in 1993, the video was highlighted by several “expensive” scenes such as Axl Rose leaping off the deck of an oil tanker and Slash emerging from the bottom of the ocean. Also, the video also showed the band boarding a transport aircraft. 5: Michael Jackson
The video was one of the most watched music videos of all time and helped MJ become a global icon in the fight against racism. But the production cost was anything but cheap. Computer generated transformations, appearances of equally popular people, and turning Michael into a black panther made up a huge slice of the production’s $4 million budget. 4: Madonna
Madonna and her label did not have any issues spending $5 million for the making of theBedtime Story music video back in 1995. Fees for direction were considerably high with renowned music video director Mark Romanek at the helm. Also, the video was basically littered with tons of digital effects. While the shooting took only six days, the post production process went on for weeks. That said, the finished product was touted as one of Madonna’s most experimental music videos and has been kept by art and music galleries around the world. 3: Madonna (MUSIC VIDEO NOT AVAILABLE IN UK) Taking inspiration from the 1927 classic film Metropolis, the music video Express Yourself was clearly Madonna’s way of expressing her thoughts and ideas on several social issues stemming from power and gender. Hollywood powerhouse David Fincher (who also directed Fight Cluband The Panic Room) led and steered the production crew in the making of this video. His talent fee alone required a huge sum from the total budget allocation, with the overall production cost being $5 million. 2: Madonna
With Die Another Day being the theme song of a James Bond movie, that meant a lot of action scenes for the song’s music video. Traktor, a Sweden-based production outfit was commissioned for the job and they did not disappoint. Madonna performed her own stunts, including some fight scenes with herself. To make it more compelling, Madonna underwent fencing training to make her a legit sword fighter for a few moments. That alone would take up a huge slice off the budget. And since Madonna was duelling against herself in the video, it also meant expensive computer effects. The overall cost was $6.1 million. 1: Michael Jackson
The space-themed Scream by Michael Jackson featuring his sister Janet is the most expensive music video to date. $7 million was allocated to produce the video, with the renowned Mark Romanek at the helm. Produced in 1995, the set of the video was on board a computer-generated white spaceship, which was a huge chunk of the budget. The special effects and the lighting set up did not come cheap either.
As the time to start mapping out my potential ideas for a music video is close, i decided to start teaching myself how to do simple edits on Premiere Pro. I am genuinely advanced with all sorts of editing programs as I make my own YouTube videos, as well as editing other sorts of videos in my spare time. However, the only programs I am familiar with is Sony Vegas Pro, PowerDirector, Movie Maker and iMovie. I plan on using Premiere Pro and Adobe After Effects as the editing programmes for my music video. Although this quick video I edited is 3 seconds long, I know the basis of Premiere Pro and how to edit simple things. In addition, I am aware of how big the variety of editing effects are within Premiere Pro. This has made me confident in my editing ability and has enhanced my knowledge of Premiere Pro.
