Branding - Makeup Ideas

For the continuation of branding our artist 'KARMA', her physical appearance is an essential key to success within the music video. As my group and I are essentially 'debuting' a new star, there will many different camera angles to accentuate her beauty (like Richard Dyers star theory). Here are some different makeup looks that Olivia - aka KARMA, could have in the music video.

LOCATION 1: BATHTUB 

For this look, going neutral would be essential, especially as it will showcase her natural beauty. Olivia has already created a similar look to this below - (taken from Instagram) The bathtub scene connotes a sense of purification from her toxic relationship, so the look needs to be lightweight.

LOCATION 2: DARK ROOM/WAREHOUSE

This makeup look is going to be the first camera shot of her lip syncing so it needs to be dynamic and bold. I think that KARMA should be wearing heavy makeup i.e. dark eyes, dark lips and hair tied up. The first lyric is 'feel the calm before the storm', symbolising a sense of danger.

LOCATION 3: STUDIO/FIELD

The third look will be the section in which she sings the verse 'let me go'. My group and I have already decided to use this verse as an opportunity for the audience to see her majestic yet feminine side. The costume will be dark but elegant, so the makeup must contrast well with this.

These are all of the makeup looks that will be needed for the music video. I will narrow it down and make a moodboard with both costume and makeup.