Production Diary 17/2/16

Digipack Progress - Front Cover 5

I have changed the whole front cover, making the album name 'call to arms' look much bolder. My team and I want this album to look powerful, allowing the artist to embody a sense of female empowerment. By changing the font from a thin script font to a stencil like font, this has given the 'army' feel that my team and I set out to create initially. In addition to this, I have also changed the artists lip colour to match with the title. This is what it looks like so far.

Album Name Branding

The album name is going to be 'Call To Arms', as it exemplifies an army like feel - an element that will be reflected within the actual music video. My team mates and I have decided to create an artist who embodies female empowerment, almost like she is leading an army of remaining authentic with onself. Below are some font ideas I have for the album cover.

 

However, we decided to use the font 'Gunplay' as it looked the simplest but still had a bold and dominant appeal to it.

 

 

 

 

Digipack Progress - Front Cover 4

The previous front cover I created was a different colour scheme to the final one my team and I chose. I decided to create a front cover accroding to the final colour scheme (purple).

I have changed the text in purple and in my opinion, it looks much better. The original image in the photoshoot, Karma's lipstick was a maroon shade (a reason why I decided to experiment with the maroon colour scheme). I am however, going to change her lipstick so that it correlates with the original colour scheme as the purple colour deffinietely looks much more appealing and dominant.

Digipack Progress - Front Cover 3

I have started to create the front album cover using a slightly different colour scheme than the original one my team and I decided on. Below is what I have created so far.

I think that the maroon coloured lips and text is quite strong, however, I am going to create another version with the purple colour and compare them both.

Music Video Progress #2

I have now become much more advanced at knowing how to edit the music video on Premiere Pro. 

I have decided to use one of the filler footages that my team mate (Richard) filmed with the science crew in our sixth form. Below is the filler footage.

Below is a still from the music video which incorporates the fire aswell as our artist 'Karma'.

Digipack Progress - Front Cover 2

I have started to develop my team mate (Richard)'s idea of the front cover by using the maroon coloured scheme. Although this does not correlate with our selected chosen colour scheme, I am going to see if this colour is effective in comparison to the prple colour. In addition, Richard's edit of the actual image itself is something that I wanted to improve on as I thought our artist 'Karma' looked extremely dark. Below is what I have edited of the image, which I will later start implementing onto the front album cover.

Digipack Progress - Front Cover 1

As the final images fro the digipack have been selected, my team mate (Richard) decided to start implementing the teams ideas and start a draft front cover which I will develop. Below is his first draft.

Music Video Progress #1

As my team mates and I have filmed the majority of the scenes needed for the music video (that was located in the car park), I have decided to start editing the video on Preimere Pro.

I think that with the help of YouTube tutorials, I am making quick progress with the music video so far. 

Behind The Scenes - Car Park Vlog

My group and I have successfully finished filming the majority of the music video by using an empty car park. Below is a small vlog video stating what we did and what plan on doing next.

Behind The Scenes

The photoshoot went very well. I think there are many photographs to choose from which could be the potential album cover as well as advert. Below are some behind the scene images.

Photoshoot

My group and I took an entire photoshoot in order to start planning how to edit our digipack. 

ALBUM PHOTO:

I narrowed down the three best images suitable for the album cover itself...

And then narrowed it down to 2 images...

And finally decided what the final album cover image would be...

POSTER (ADVERT):

Here are the images that were potentially for the advert...

And then I narrowed it down again...

And this was the final image for the advert poster...

Final Branding Decisions

Below are the final decisions in reference to our artists name, album name, album cover style and colour scheme.

ALBUM NAME:

'CALL TO ARMS'

ALBUM COVER STYLE:

COLOUR SCHEME FOR DIGI PACK:

BRANDING NAME FONT:

Album Colour Scheme Ideas

For the album cover, I am going to create different colour schemes using the software 'coolors' to see what would best fit. The colour schemes are below:

Costume Ideas for Music Video

As stated in my music video pitch, there will only be three costume changes (one including a bathtub where KARMA will wear a black vest). I have made a moodboard of all the potential costume ideas for each location on pinterest. 

PINBOARD 1: http://pin.it/vh4eASg

PINBOARD 2: http://pin.it/mm5CAP8

Album Cover Poses

I will begin to start taking a photoshoot of Olivia as 'KARMA', but need to brainstorm on the different sorts of poses she will have to do. I want the album cover itself to be an extreme close up of the artist, especially as it is her debut album. This will make the album look bold and will highlight the stars physical appearance. Below are some ideas.

My favourite album covers are Rihanna's 'Loud' and Selena Gomez's 'Star Dance'. This is because both albums are so dynamic and stand out from the rest which are much more generic. 

Branding - Makeup Ideas

For the continuation of branding our artist 'KARMA', her physical appearance is an essential key to success within the music video. As my group and I are essentially 'debuting' a new star, there will many different camera angles to accentuate her beauty (like Richard Dyers star theory). Here are some different makeup looks that Olivia - aka KARMA, could have in the music video.

LOCATION 1: BATHTUB 

For this look, going neutral would be essential, especially as it will showcase her natural beauty. Olivia has already created a similar look to this below - (taken from Instagram) The bathtub scene connotes a sense of purification from her toxic relationship, so the look needs to be lightweight.

LOCATION 2: DARK ROOM/WAREHOUSE

This makeup look is going to be the first camera shot of her lip syncing so it needs to be dynamic and bold. I think that KARMA should be wearing heavy makeup i.e. dark eyes, dark lips and hair tied up. The first lyric is 'feel the calm before the storm', symbolising a sense of danger.

LOCATION 3: STUDIO/FIELD

The third look will be the section in which she sings the verse 'let me go'. My group and I have already decided to use this verse as an opportunity for the audience to see her majestic yet feminine side. The costume will be dark but elegant, so the makeup must contrast well with this.

These are all of the makeup looks that will be needed for the music video. I will narrow it down and make a moodboard with both costume and makeup. 

Preliminary Lyric Video

I decided to create a 'lyric' music video for the selected song, Wildfire, in order to explore my editing skills. I am currently using iMovie, which is a software that I am very capable of editing with. 

Because the software is so basic, I do not think I am going to continue using this. There is another software called Premiere Pro, which is what my team and I want to use for our actual music video. So, instead of using this software, I am going to start using Premiere Pro instead.