The song 'Wildfire' is a single from Tinashe's album 'Aquarius' - created in 2014 - contains a mixture of genres: pop, R&B and alternative R&B. Because of these genres, there are certain conventions that would need to be followed within the music video in order for it to appeal to a stereotypical R&B listening audience. Below is a list of close to every convention that R&B and Pop have. As the time to create the actual music video becomes closer, my team and I will try to place some of these conventions within our music video, in order for it to appeal to our selected audience.
POP CONVENTIONS:
- Bright lighting (potentially using a studio with professional lighting)
- Bright objects/costumes (which could include short dresses, high heels, either over-exaggerated or neutral makeup, stereotypically 'girly' jewellery.)
- Narrative (usually with a love interest)
- Choreography
- Excessive use of close ups
- Voyeurism
- Product placement (for example, Dr Dre headphones or speakers)
ALTERNATIVE R&B/R&B CONVENTIONS:
- Tattoos
- Minimal clothing (i.e. crop tops, shorts, sometimes even lingerie)
- Perfect hair (usually long hair) and makeup (professional looking)
- Expensive brands (cars etc)
- Close ups
- Sunglasses is a prop that is used a lot along with a lot of jewellery (bling) - connotes that they have a lot of money and are wealthy.
- R&B songs almost always have a narrative - actors will be a necessity, even for choreography.
- The performance of the videos is generally the artist being stationary lip singing or often they use tracking shots to follow them walking, this enforces the idea that the audience is actually there.
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