Closing Statement

ENDIND STATEMENT

Evaluation - Question 4

How did you use media technologies in the construction and research, planning and evaluation stages?

I have used 'Voki' to answer these questions.

CLICK FOR PART 1

CLICK FOR PART 2

CLICK FOR PART 3

CLICK FOR PART 4

Evaluation - Question 3

What have you leaned from your audience feedback?

I have decided to answer this question through the use of video. Watch it below!

Initially, the first set of audience feedback was on the ancillary product which consisted of the digipack and the advert poster. My group and I asked 10 people that were our target audience (male and females aged 16 and over) to tell us what elements they liked from the ancillary products, what they didn't like and what they thought needed improvement. The feedback overall was very positive, which didn't cause that much stress for my team mates and I. The aspects of the ancillary products that all 10 audience members thought were strong were the images, the text and layout of the whole digipack and poster. However, a problem that was not spotted till this late stage was the fact that the advert and digipack did not correlate as much due to the fact that he advert was in colour whereas the digipack was in black and white. This aspect was the only issue that the audience spotted and advised us to change. My team mates then created the digipack all in colour to match with the advert, but the audience feedback stated how the digipack appealed less. The black and white front cover, track list and extra panels looked much stronger as opposed to having it in colour. This left my team and I in a dilemma, so we decided to merge both the colour and black and white concept together to create a different digipack. This was the outcome.

The audience feedback helped improve our ancillary products improve and appeal much more. By having the elements of colour (i.e. in the thank you section and track list), my team and I have sustained the strong appeal of the black and white whilst correlating with the advert poster more. In addition, the iconic and 'signature' look of the artists bold purple lips, signifies the artists unique appeal which is presented in both the poster and digipack. This shows a clear link between the ancillary products whilst also following Richard Dyer's construction theory, thereby resulting in a realistic finished product to promote a new artist. This essentially allows the audience to identify the artist through the symbolism of empowerment, as the purple lipstick connotes the bold persona of the artist. Overall, this feedback was very useful and has made me learn that consistency will create a much stronger finished product.




After my team and I watched the feedback from the music video, there was an overall positive review from the target audience. We gathered that the strong aspects of the music video consisted of the exciting effects, lip sync and choreography, creative visuals (like the glitter on the drums) and overall aesthetics which challenged the standard stereotypical conventions of an RnB music video. However, there were minor elements which some of the audience thought needed improvement: the narrative and one particular shot of the artist 'KARMA' blowing a kiss. It was apparent that the masks added an interesting conceptual feel to the video, relating to Simon Frith's theory. Although this element deemed to be interesting, my group and I realised that it had not been elaborated more in the music video. As an improvement, my group and I should've added an effect to complete what seemed like an 'incomplete shot' of the artist blowing a kiss into the air, as well as expanding more on the narrative to make it clear that the artist is essentially becoming empowered from her toxic relationship, thereby creating a metaphorical 'army' of followers to join her in order to witness this empowerment.  

Evaluation - Question 2

How effective is the combination of your main product and ancillary texts?

Here is an image of the completed ancillary tasks... I have used the blog tool 'ThingLink' to analyse each section of the digipack.

Overall, the combination of the main task (the music video) and ancillary tasks (digipack and advert poster) presented and promoted the new artist extremely well, almost as if it were professionally created. The A2 Media coursework required my group and I to essentially create and produce a music video the co-ordinated with the ancillary tasks, i.e. the poster and digipack. This was so that we could promote a new and 'upcoming' artist. The selected song my group and I chose was RnB, so having certain specific conventions in the music video needed to be met, such as hair, makeup and even choreography. This also was applied to the ancillary tasks too, however, my group and I challenged and developed some of these codes and conventions (which you can view in my first evaluation question). By applying these conventions to all of our creations, this allowed an existing RnB audience to be enticed into watching and remaining engaged with the music video. The target audience of the artist is adolescents and young adults, as the artist embodies a sense of empowerment in regards to personal issues one may face (such as relationships and the effects of a negative relationship). This 'outcome' of a toxic relationship was the concept of the music video and selected song 'Wildfire'. The lyrics are much more relatable to an audience of women, as it stems from a female perspective, which ultimately makes the primary audience for this album/song lean towards a female audience. The following is an analysis of how effective the combination of my main product (music video) is with the ancillary products. 

To produce the digipack, we used the software 'PhotoShop', which allowed us to create a professional looking product. The design of the ancillary products itself was inspired through researching existing RnB products from artists such as Rihanna. However, our actual selected song - Wildfire - played a major role in the colour scheme and overall feel of the digipack. The lyrics essentially connoted a sense of darkness with lyrics such as "poison" and "hit me like a bullet". It was important that the colour scheme of all the products were similar and consistent throughout as this contributed to the iconography and branding of the artist. By following Dyers theory from his book of 'stars', the audience's perception of the album is ultimately influenced by their understanding of the artist. Therefore, we had to present our artist in a certain way in order for the audience to be able to identify with them. The elements of 'iconography' we used for the artist was the bold purple lips, bandana and handwritten name of the artist 'Karma' (created with the font Colours Of Autumn by dafont.com). This created a 'brand' and added a sense of individuality to the artist which enabled her to have a bold and important persona, especially because she is a new artist. My group and I inevitably aimed to create an artistic image to represent the RnB conventions of  young and attractive artist, a significant reason as to why we chose Olivia to be our star. This followed Laura Mulvey's male gaze theory, as the artist should attract the attention of their audience. Furthermore, the use of dark colours were used throughout the ancillary products and was even represented in the music video as the RnB genre utilises dark colours with their posters and digipack (an example of this would be Rihanna's rated R album). We also used similar images throughout our digipack and advert in order for the audience to associate the two products with the artist. 

   

BELOW IS FURTHER ANALYSIS. HOVER AOUND THE BLUE DOTS!!!

Evaluation - Question 1

In what ways does your media product use, develop or challenge forms and conventions of real media products?

I am going to use the blog tool 'Canva' to answer this section of my evaluation. I am going to screenshot elements of my music video and placed them into the 'canva' to show how I have used, developed and challenged the conventions of a real media product. Click on the image to read it.