MUSIC VIDEO COMPLETE!

After months of hard work, I have finally finished editing the music video. Enjoy...

Digipack - Completed

My team and I have successfully completed designing our digipack along with the advert. They look extremely strong as the consistency of the branding of the artist is high.

Digipack Audience Feedback

Me, Richard and Shazia decided to print out the advert and two versions of the digipack in order to gain some audience feedback. We did this so it would help us as team, decide on what elements we needed to change and what we should keep.

There are two versions of the digipack - one that has more elements of colour, and the other that is mostly black and white. The black and white one was the original digipack design, however, after gaining some mixed audience feedback in regards to the consistency with the advert and digipack, we decided to create a version in colour. The underlying issue was that the advert was in colour whilst the digipack was not, which did not follow the conventions. Therefore we made the coloured version. However, the feedback we gained after making the coloured version was that it was not as striking as the black and white one, more specifically the front cover. Everyone preferred the black and white version opposed to the coloured version, but liked elements of the coloured version such as the thank you section. My group then decided to keep the black and white theme, but incorporate elements of the coloured version into the final piece. The issue of the advert image and front cover image not being the same and in different colour is overcome by the fact that the purple lips are the artist's signature look. The bold purple lips are what links both the advert and front cover, which in my groups and I's opinion, is apparent. Below is the merging of the two ideas into one digipack. The outcome is very strong. 

Digipack Progress - Back Cover 6

This the the completed version of the back cover of the digipack. Shazia has made more improvements to it, such as the black strip which showcases the record label and music streaming element. This adds a more professional look to the whole back cover. In addition, this correlates with the front cover that I have designed. 

Digipack Progress - Front Cover 6

As I need to focus more on completing the front cover, as my team members (Richard and Shazia) have made massive progress on the digipack, I essentially asked my team members what needed to be improved. The font at the bottom needed to be much clearer and the cover had to correlate more with the advert (i.e. the camo background). This is what I have made so far.

I think that this is so much stronger and correlates very well with the rest of the digipack. 

Before I placed the camo background, I smoothed out 'Karma's' hair. This is what it looked like previously. 

Music Video Progress #6

I have decided to start adding the last portion of the filler footage in the music video (ink dropping in water connoting poison). Below is what it looks like.

Music Video Progress #5

The music video is definitely on the verge of completion. I have added and edited the extra footage that my team mates and I filmed in the studio. This extra footage has really brought the whole music video together. However, we have decided to film more footage of the boys in masks in order to have the narrative consistent throughout. 

Behind The Scenes - Studio Footage #2

Because me, Richard and Shazia have decided to film more footage, we decided that the easiest way to do this would be filming 'Karma' in the studio with a different outfit. We also made sure that this look was much more 'harder' and 'tougher' as opposed to the car park and initial studio session scenes. We are pleased more with her charisma and hard front that she had in this shoot and is going to make our music video flow much better. 

Digipack Progress - Extra Panel 2

Shazia has created the final extra panel for the digipack, which will be a 'thank you' section. Below is what it looks like.

Digipack Progress - CD

Below is the completed CD that Richard created in one day.